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In response to emerging market dynamics and exhibitor demands, the China Beauty Expo CBE is introducing a new chapter with its upcoming edition - CBE Hangzhou in September 2024. Taking place during industry procurement season at Hangzhou International Expo Center from September 11-12, this event ushers the beauty industry into an exciting new era.
With the theme Go! Inno-Beauty, CBE Hangzhou will present a strategic platform for showcasing innovative domestic brands and try products, selected imports, cutting-edge technology solutions, influential channels, and resources that align with current market demands. This is part of CBE's ambitious strategy to connect two key cities - Shangh and Hangzhou through two expos per year.
Over four decades of development have given rise to a wave of domestic brands that are carving out their unique identities, moving beyond imitation towards innovation in product research and marketing. This tr is driving the beauty market with an influx of high-quality products backed by strong content marketing and scientific communication.
CBE Hangzhou will spotlight this evolution by inviting a curated selection of dynamic domestic brands known for their vitality, growth potential, and quality products through stringent evaluation criteria. These brands will be showcased under the banner of Inno-Beauty, setting the stage for innovation in beauty solutions.
The Technological Innovation segment at CBE Hangzhou will highlight supply chn companies that combine research capabilities with innovation, offering custom solutions from raw materials to packaging and beyond. This area drive China's cosmetics industry towards technological leadership by bringing together innovative components like smart factories and ry.
As the KOL economy thrives, beauty influencers have become a pivotal force in shaping trs. CBE Hangzhou is set to launch an Influencer project that connects high-quality MCNs with beauty-focused content creators, short video experts, industry leaders, and other stakeholders. This platform foster a robust ecosystem by bringing together influencers for events like the CBE Influencer Festival.
Harnessing technology and data, CBE Hangzhou will leverage its online trading platform, CBE GoCloud, alongside extensive buyer databases, welcoming over 100,000 professional visitors to conduct trade negotiations onsite. The event is committed to offering a personalized experience through personalized interactions, precision matchmaking services, and tlored arrangements for both exhibitors and buyers.
As one of the most anticipated events in the global beauty industry, CBE plays a crucial role in shaping trs and facilitating connections among key players worldwide. With its two editions each year - Shangh and Hangzhou - it continues to set benchmarks for innovation, efficiency, and market insights.
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This revised version retns the core information but restructures it for clarity, focusing on innovation and strategic positioning in the beauty industry context. The English language is carefully mntned for global appeal and coherence.
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