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The Beauty and Personal Care industry has soared in e-commerce over the past few years, showing no signs of slowing down. As per forecasts for 2024, the Beauty Personal Care market in the Philippines is poised to generate revenues totaling US$6.47 billion.
Alexandra Garcia, the eCommerce Beauty Director at Etly, underscores this growth tr: The beauty and skincare enthusiasts have probably never heard of us at Etly before, but they've certnly come across brands we're working with such as L'Oreal Professionnel, Kerastase, The Potions a leading K-Beauty brand.
Drawing from Etly's extensive experience in the field, Alexandra shares two pivotal strategies for beauty brands to elevate their online presence:
E-commerce is witnessing an era of discerning shoppers who are increasingly mindful about their sping decisions. This shift provides beauty brands with an opportunity to refine and amplify every aspect of the customer journey. Research confirms that buyers value shopping experience over products themselves, making it imperative for brands to ensure exceptional service at each touchpoint.
Garcia highlights Etly's commitment in this area: Almost every order from our handled brands across platforms like Shopify, TikTok, Lazada, Shopee and Zalora is guided by our excellent post-purchase service and customer engagement efforts. We m to keep the door open for repeat purchases.
To enhance the customer experience at various stages of their journey:
Pre-purchase: Engage with potential customers through compelling content that addresses their needs and queries. Partnering with beauty influencers or forging strategic alliances can amplify messaging and reach a wider audience.
Consideration: Personalize the shopping experience by asking about the customer's specific requirements and desires. This not only enriches their journey but also builds trust and loyalty in your brand.
Purchase: Ensure seamless transactions by providing diverse payment options, transparent shipping times, clear cost information, and easy-to-understand return policies to manage expectations effectively.
Post-purchase: Post-sales engagements can seal the customer relationship. Consider offering personalized unboxing experiences with unique packaging or additional touches that create a memorable experience for customers.
Etly's recent launch of anpowered Custom Reply Tool has revolutionized customer service by automating and managing post-purchase processes efficiently.
Social media platforms have emerged as powerful tools to amplify brand visibility, engagement, and drive sales in the digital world. Brands that leverage these platforms effectively can connect with diverse audiences tlored to specific demographics, interests, or behaviors.
Garcia emphasizes:
Influencer Collaborations: Partnering with beauty influencers and micro-influencers helps brands reach a wider audience by tapping into their networks.
Distinctive Campgns: Running cohesive campgns that highlight unique selling points can set your brand apart from competitors.
User- Content: Sharing customer feedback, reviews, or testimonials not only adds credibility but also fosters community spirit among followers.
Lastly, social media platforms facilitate real-time interactions with customers, enabling brands to respond quickly to queries, provide support, and address concerns. This engagement builds a positive brand image and strengthens consumer trust.
In , by focusing on enhancing customer experiences through personalized interaction and leveraging the power of social media, beauty brands can optimize their online strategies, increase satisfaction levels, and drive significant growth in e-commerce. Integrating innovative digital tools with traditional marketing tactics ensures sustned success agnst competitive market pressures.
Etly Team
Etly specializes in empowering emerging and established brands to establish a robust online presence through comprehensive e-commerce solutions. From and marketing to warehousing and fulfillment services, we're committed to enabling brands to meet their goals be it expanding customer base, facilitating transactions, or delivering exceptional products directly to consumers.
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