Unveiling Beauty Industry Myths: Expert Insights from in cosmetics Global Report

DECODING INDUSTRY MYTHS: IN-COSMETICS GLOBAL ENSLAVES THE BEAUTY AND PERSONAL CARE MARKET WITH INGREDIENT-LED INSIGHT

March 20th, 2024: The leading global event for personal care ingredients, in-cosmetics Global, releases a groundbreaking report that dismantles some of the most prevalent misconceptions within the beauty industry. Collaborating with Euromonitor International and Covalo x in-cosmetics, this comprehensive study engages experts to illuminate several key debates and controversies, offering balanced perspectives on the industry's biggest myths.

The report uncovers and evaluates five central industry beliefs - from natural vs chemical ingredients debate to the misguided reputation of silicones - providing a detled analysis that challenges common misconceptions about beauty products. Karen Young, CEO of The Young Group, sheds light on the lack of universal definition for 'natural' terminology, clarifying how Natural ingredients have no definitive meaning, and questioning whether the notion that natural components are inherently superior in cosmetics is a significant piece of misinformation.

Unraveling the truth about silicones:

With sustnability concerns at its core, the silicones debate has often muddled fact with fiction. Dr Mark Smith, Director General at NATRUE, clarifies the safety standpoint by stating that From a health perspective, silicones not on any banned list would be generally accepted for use in cosmetics. However, he also notes that for certified natural and organic cosmetics, these substances do not meet acceptance criteria based solely on origin.

Addressing fragrance-free perceptions:

While many believe that fragrance-free cosmetics are inherently safer than those contning fragrances due to potential irritation risks, Yann Chilvers from Covalo explns the nuances behind such misunderstandings. He points out that while some skincare products were identified as causing skin reactions, this does not universally apply and misinterprets research findings.

Understanding concentration misconceptions:

A myth often propagated in beauty and personal care circles is that higher concentrations of ingredients always lead to better results. Karen Young corrects this misconception by stating Most consumers fl to realize that the majority of efficacious ingredients function most effectively at lower levels.

Julien Janson, Business Director Personal Care and Aurelien Tahon, Head of Application Development Technical Product Management at IOI Oleo reinforce the concept with the statement, The dosage makes the poison. Even ingested water can be detrimental deping on concentration, suggesting that higher concentrations don't always guarantee better product performance.

Clarifying sulphate stigma:

Sulphates have long been a topic of intense debate and criticism in the beauty industry, partly due to fears surrounding skin irritation, dryness, or safety concerns. Dr Mark Smith addresses this by clarifying that Sulphates not on any banned list are safe for use based on health standards, adding context around their common presence across conventional to natural to organic cosmetics.

from Roziani Zulkifli:

We've seen consumer perceptions drive influential industry trs, sometimes leading to rapid rise and decline. To counter misinformation and encourage the dissemination of scientifically backed materials, brands must consider effective communication strategies with consumers. This report serve as a valuable resource for understanding both sides of the debate in debunking myths.

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