Navigating Scalp Health and Hair Wellness Trends in Beauty Industry

The Vogue Business Beauty Tracker - Navigating Trs and Growth in the Industry

The Vogue Business Beauty Tr Tracker, in collaboration with Spate, offers a deep dive into the dynamic beauty landscape by tracking growth trs across brands, ingredients, and hashtags. Each week, our spotlight shifts to different beauty sectors, examining historic gns while highlighting the top five beauty categories on TikTok that capture consumer interest.

Hrcare 2023 Q4 - 2024 Q1

Emerging as a key driver of growth are scalp-focused products such as powders, pre-shampoos, and oils. These trs underscore an increasing emphasis on scalp health and targeted care routines for hr wellness-an area that's gning recognition as pivotal to overall beauty regimen management. The surge in searches for hr loss treatments and plant-based solutions reflects a growing consumer preference for proactive measures and restorative products centered around the scalp.

Notably, leading brands like Hers and Act + Acre exemplify this tr with their focus on clinically backed formulations designed for hr health enhancement, particularly addressing concerns such as hr growth and scalp care. This segment is witnessing a shift towards grooming products marketed predominantly to men that prioritize natural ingredients alongside rugged aesthetics, encapsulated by brands like Duke Cannon and Dr Squatch. Gisou's upward trajectory highlights the increasing interest in hr oils and masks-a testament to consumers' growing demand for indulgent treatments.

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